Thu 3.6.08
They’re really not. Either someone’s blowing smoke up your ass, or they’re kicking you in it. It’s easy to write off the praise, and hard to ignore the criticism. So it’s important to remember that reviews are written for an audience, and not the artist — or in this case, not the editor. And it’s just as important for an editor. I don’t have the kind of emotional investment in RATTLE that I would have for a book I’d written myself, but I do have the same kind of temporal investment, the same opportunity cost, and the hundred or so writers we publish in each issue feel like family…distant cousins in many cases, but there’s still blood.
Two reviews of RATTLE #28 have come out in the last month, and they demonstrate both sides of the coin. The first, at NewPages.com (scroll down to the R’s), is inarguably glowing, as it praises our selection of poems, our humor, and the nurses tribute in particular. But if you know anything about NewPages.com, you know that they don’t publish negative reviews — the reviewers focus on magazines they already know they like. So while I’m grateful for Anne Wolfe’s opinion, especially her emphasis on the nurses, who I think are spectacular, I can’t help but wonder about all those reviewers who might not be so enthusiastic. What might they have said, given the chance?
Well, I didn’t have to wait long. Luna Park is a new quarterly, and seems to do a good job of filling a mostly vacant niche — the online and modernized role of Literary Magazine Review. The website is tasteful, the reviews seem thoughtful, and most importantly, they seem to really care about the value of an honest opinion.
One might describe Gregg Weiss’s review of RATTLE #28 as “mixed”, but “kindly negative” is probably more accurate. At first read, this one hits me where it hurts — the criticism is that the we’re exactly what I aim not to be; no matter how hard I’ve tried to be eclectic, we’re a one trick pony, publishing only “weighty-topic free-verse.” I’ve always felt like we needed to diversify, and I’ve been preaching just that since I started running things — basically, Weiss is telling me that I’ve failed. We’ve “opted for Creedence Clearwater Revival instead of Picasso,” whatever that means.
But then I realize that’s not the only place I have no idea what he means. Take his penultimate paragraph for example. “Like the emotional effect of Schindler’s List, the vast majority of small-moment poems may seem momentarily counterintuitive, but are ultimately self-evident.” Huh?
And I start to notice other little problems, too. One of his examples of a “Heavy Shit” topic is “assassinations.” There is one poem called “Assassin”, but it’s about the glutinous complacency of suburban life. Later in the review, the poem Weiss lists as his favorite happens to be one of the heaviest in the issue. And as for a lack of light, “small moment” poems, what about a group of inmates playing soccer with their slippers? Or “Stud Spray”? Or Roy Jacobstein’s narrator secretly being a duck? The more I think about his call for “Billy Collins poems” the more I realize I don’t know what he means by that.
But the icing on the cake is his claim that “Only one of the 98 poems features either a rhyming or metric pattern.” I don’t know which of the several sonnets he’s referring to, so I don’t know which ones don’t count. The idea of a reviewer criticizing something they can’t even recognize is a little baffling, and I must say, undermines his whole piece. Fourteen lines of slant-rhymed pentameter, three quatrains with a couplet at the end, should be kind of obvious, shouldn’t it?
So ha, I showed him, right? But then after he hit you where it hurt, he lands the sucker punch — there’s nothing worse than getting defensive about a negative review, and here I am, getting defensive. Damn you, Weiss! Resistance is futile.
In the end, I agree with the overarching argument, despite his critical mistakes — we could still be more eclectic, and looking back at the last issue, it does tend to be heavier and more free-versed in balance than I’d prefer. But the assumption that this is a stance, by design, is untrue. We like formal verse; we like to laugh. We’re just at your mercy — send us a funny sestina! Write a navel-gazing ghazal! We can only publish what seems worth it from what we get. Stop being so damn serious, people!
8 Responses to “ Reviews are never pleasant ”
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June 8th, 2009 at 12:44 pm[...] publicity good publicity? And so on. Here are some recent rounds of the brouhaha: 1, 2, 3, 4, 5. (Hey, one of those is me!) There are plenty more where that came from — if you read any [...]







March 6th, 2008 at 8:59 pm
I think you’re giving him too much credit–you’re giving weight to his notion that RATTLE is too serious, which is just laughable (no pun intended.) In fact, I think you’d be hard pressed to find another journal that so well captures the full range of the human experience, from the absurd to the tragic.
March 8th, 2008 at 9:47 pm
Tim, I want to let you know that Rattle is among my favorite journals, precisely because of the eclectic mix of poems that are consistently in your pages. I know that you’re currently reading my work, but you’ve rejected me enough times that I’m confident this compliment won’t sway your opinion unfairly.
When I write, I always write poems for an audience — and I have a journal like Rattle in mind — precisely because you do so well to print such interesting work. Keep up the good work!
March 10th, 2008 at 4:11 am
As noted, praise is nice, but criticism certainly gets the response.
It’s upsetting to have NewPages’s reviewers accused of 1) blowing smoke up your ass, and 2) not being honest. Although, if you think this is a prevalent opinion among magazine editors, it would be good for us to know that our reviews are not taken seriously within the profession.
NewPages has always positioned itself as a site that makes recommendations. Our readers, including general readers, teachers, students, booksellers and librarians, as well as writers, have often commented that they find it refreshing to not have to read through “bad” reviews. Their feedback also recognizes that our reviews are not uniformly “cheerleading,” but are critical evaluations of the works in review, and that our reviewers are careful and thoughtful readers.
It’s true we do not publish “trash” reviews, but what we feel is balanced and fair criticism. If the reviewer’s response to the publication is overwhelmingly negative, then we don’t consider it a recommendation, and our reviewers don’t bother to write it. There are other avenues for the type of review where the reviewer’s writing and literary prowess to be negative can “shine” over the very material they are reviewing – I’ve read plenty of these. It’s the writer’s evaluation which then becomes the greater subject of discussion, not the publication or the original author’s work.
Given these guidelines, our reviewers are free to make their comments. It’s not as if they are not “given the chance” or are in any way not being honest in their remarks.
The majority of our reviewers have been students in or recent graduates from writing programs and writing professors. Often, they don’t know the magazines they choose at all. They select them because they are trying to learn what is out there. We also review many first issues. How can the reviewers already know they like these?
And the reviewer of Rattle? A volunteer reviewer and library archivist with an eye for longevity in literature, who likes to read and share “good reading” with others. She works at a college with a strong nursing program, thus her focus in the review is not surprising. And she is not someone who ever even knew Rattle existed until the moment she picked it off a list of about 40 magazines. Probably the nursing section drew her to it.
Negative reviews? It’s not that we haven’t had many conversations here at NewPages over the years about encouraging and letting negative reviews run. It seems criticisms do draw a great deal of defensive discourse that may or may not truly be helpful for positive change, or sometimes may only serve to distract from other, perhaps more important work (whatever that might mean to each). When we encounter criticism, do we make exceptions or excuses? Changes or challenges? Who is the audience, how is such criticism intended and received, and to what end? All ongoing concerns to consider for ourselves, our writers, and for our readers.
March 10th, 2008 at 5:03 am
Hi Denise,
I think you misunderstood my post, but I can see how I might not have been 100% clear with it, so I apologize if you felt like it was denigrating NewPages.com. My comment was just about the nature of being reviewed in general – if it’s a positive review, you find some excuse not to take it seriously; if it’s negative, you let it bug you even if you have reason to ignore it. At least that’s how it works for me. A positive review feels great, but the feeling doesn’t last, while a negative review festers. Your review was just an example of that, and my reaction had nothing to do with NewPages.com itself – and I definitely didn’t accuse you of dishonesty; I thought I’d been careful not to. I don’t believe anyone was dishonest.
I don’t know where I saw an explanation for where your positive reviews come from, but I remember Casey writing at some point that you try to match up magazines with reviewers who like them…if it wasn’t in a direct email to me, it might have been forwarded to me in one of those “invigorating” American Dissident email campaigns. I may have misunderstood to the extent to which that’s true, but it made sense to me.
What to do about negative reviews is something I’ve thought a lot about – we publish quite a few reviews at rattle.com, several each week. The goal, of course, is to support poetry as much as possible, so the question becomes, how best to do that. I feel like the possibility of a negative review allows the positive reviews to be read with more interest, which would then be a net gain for poetry. But I can see it the other way, too. It doesn’t feel good publishing someone’s dress-down of a book…and one can imagine how much worse it feels when you’re actually the author of the book. The idea of keeping it a series of recommendations is appealing for just that reason.
There’s another problem with so-called “balanced” reviews, too, when you have a revolving pool of reviewers – one person’s treasure is another’s trash. There’s so much subjectivity in any art that it makes you wonder if ever publishing a review is worth it. Which is why I said, you can’t look at them as directed toward anyone but an audience. It’s a crapshoot, but people do read reviews, and if a few lovers of poetry find a new book to love because of them, even if at random, it’s worth it in the end. Poems can use all the exposure they can get.
Anyway, I don’t know what my point is other than to say that I understand why you do what you do, and I really appreciate it. I’ve said it before, it’s a great website for browsing literary magazines, and I’ve enjoyed it both as a reader and as an editor. And I know how much work you guys must put into it – I feel bad that you feel bad. The post didn’t have anything to do with you – it could have been a positive write-up in the New York Times Book Review and it would have had the same psychological effect. Of course the New York Times doesn’t review poetry magazines… But I’m sorry to have offended.
March 10th, 2008 at 5:05 am
Thanks, Peter — that’s what I thought! I really would like to get a few more formal poems into every issue, though.
March 12th, 2008 at 2:35 pm
I think anyone who takes the trouble to tear into Rattle has issues. I guess I couldn’t argue that you were the greatest publication ever, but damn, you’re sure in the top tenth percentile.
If I ever succeed in gaining publication, I may just go out and kill myself before the glow can wear off.
March 20th, 2008 at 8:33 pm
Tim, when Rattle first appeared in the 1980s I was struck by the risk-taking that it encouraged. While I have not been a faithful reader through the years, every time I’ve picked up an issue I have not been disappointed.
I didn’t read the Nurses issue, but I did read Weiss’s review and it seems to me to be the kind of review that Denise described above – the reviewer’s opinion was more important than giving a helpful review. When that happens, the reviewer relies too much on preparing the right metaphor or using meaningless phrases like the one you pointed out in your review of the review. I felt the same way. “Huh?”
My favorite fall-on-the-floor metaphor was this one: “Rattle 28 reminds me of the dining-out scene in my hometown of Los Angeles: appealing restaurants like occasional plums in an overpriced and mediocre pudding.” I had to think about that one. Since I’ve never dined out in LA, I felt myself grasping for understanding, which didn’t really come because I have no emotional anchor in the metaphor. I had to intellectualize it and I can’t. I can only guess at what the reviewer means by it, which isn’t helpful.
I’m not blowing smoke up your ass, but Rattle is one of my favorite journals. I’ve never been published in your journal, though that would just tickle me to giggles, and have never even submitted my poetry (although I do appreciate the pretty little byline on my review of Patrick Carrington). As far as I’m concerned, you guys are doing it right; but that isn’t to say you can’t improve.
And just for the record, I prefer CCR over Picasso.